Overview
Lodestone Arcade and Café is a quiet restaurant located in Spokane, Washington. It is a retro-style café that has a core audience of older, nostalgic gamers.
Lodestone serves as a low-key spot to grab a warm drink and play video games.
It was important that the branding represented the playful vibes of an arcade while maintaining a mature identity. We were aiming for more of a barcade look than a Chuck E. Cheese.
RESEARCH
COMPETITIVE STUDY
BRAND STRATEGY
WORKSHOPPING
VOICE & TONE
NAMING & COPYWRITING
Once the brand's unique voice was found, it was time to move on to producing the digital deliverables. This project required a comprehensive range of collateral, from a logo design, restaurant menu, and website.
THUMBNAILING
REVISIONS
ILLUSTRATOR
PHOTOSHOP
FIGMA
TYPOGRAPHY
UI/UX
HTML
CSS
The final project deliverables included a complete print and digital logo package, a printed trifold menu, and a functioning WordPress-based site.
PRINTING
CRAFTING
FILE MANAGEMENT
FILE PREPARATION
