Overview
Goggy’s is a homemade cookie brand native to Spokane, Washington. This project encompassed creating a fitting visual identity and producing packaging that was effective and fit within that visual identity.
Each cookie is lovingly baked, and so the brand was designed to reflect that feeling. The experience created by the visual identity is meant to recreate the warm feeling of visiting your grandma’s house.
Ensuring that the brand's fun, family-focused ideals stayed at the center of the project, while making sure the product was as marketable as possible.
RESEARCH
COMPETITIVE STUDY
BRAND STRATEGY
WORKSHOPPING
VOICE & TONE
NAMING & COPYWRITING
Designing an engaging brand experience from logos to artwork, utilizing the brand strategy insights to deliver a design that is both functional and aesthetically pleasing.
THUMBNAILING
REVISIONS
ILLUSTRATOR
PHOTOSHOP
PROTOTYPING
USER EXPERIENCE
Building the final product in the physical world by delivering print-ready files and carefully cutting and crafting the final packaging before product photography.
PRINTING
CRAFTING
FILE MANAGEMENT
FILE PREPARATION
COMPOSITION
PRODUCT PHOTOGRAPHY
